WOW-EFFECT FOR EVENTS
Try to use non-ordinary venues. This can be, for example, medieval castles or abandoned bunkers. Do not be afraid to consider such locations for your future events.
COMBINING CONFERENCES WITH FESTIVALS
The best option: to mix business with pleasure, to give visitors the best of both worlds. "Bleisure", a growing trend in which business travelers extend their time abroad in order to take part in the excursion before or after the conference.
According to recent polls, 60% of respondents indicated that now they travel more often on bleisure than five years ago.
DIRECT BROADCASTING WITH DRONS
Thanks to tools such as Periscope, Instagram stories, Youtube live and Facebook live, live events have become a simple and accessible process. This is certainly the trend of 2016 and this, of course, will remain unchanged in 2017.
However, instead of just giving your remote participants a stationary view of the presentation, why not use a drone to show the guests a bird's eye view? This will be especially successful at an outdoor event.
It, certainly, becomes a hit of an advertising material for the future events.
Technological advances, such as Siri and Alexa, represent the next evolutionary step. In 2017, you can see similar technologies used in the MICE industry.
Today there are individual applications of events that guests can download. Features of the application can include a digital copy of the graph, location map or notifications in real time.
In the coming months, do not be surprised when you see custom applications of events with which guests can talk and immediately receive a direct answer, such as the Alexa technology. Guests will be able to ask the way to the restroom, the venue, and the application will accurately react and give an answer.
Participants no longer want to be passive observers at the conference. They want to be immediate participants and get a new experience. This is where the empirical activities go forward. The "non-conference" is a vivid example of this concept, which involves a poorly structured format where the speaker and the audience interact freely. This is the key to making visitors direct participants in the event, not just observers.
None of the forms of technology can never completely replace the genuine experience of being at the event personally. It's no secret, however, that livestreaming events are on the rise. Virtual reality is manifested in many forms. One of the simplest formats is real-time video, where viewers remotely have access to a 360-degree camera.
In May 2016, Google CEO Sundar Pichai held a conference using a 360-degree program.
2017 will be a great year for the industry events. The combination of new technologies and the demand for nontypical events will completely transform the conference.